A short reflection on city branding and its controversies gert jan hospers radboud university, institute for management research, elinor ostrom building, heyendaalseweg 141, 6525 aj, nijmegen, the netherlands. Although the title of ecoc was initially given to a particular city, in most cases the location of the cultural. Oct 12, 2010 this article seeks to explore the usefulness of city marketing as a method to attract new residents and firms from a geographical perspective. The case of the shrinking city of heerlen, the netherlands maja rocak. City marketing is veel complexer, en niet alleen omdat marketing meer omvat dan communicatie. Gert jan hospers making sense of place in city marketing. Er gaat niets boven citymarketing gratis boeken downloaden. Gert jan hospers for his support, interest and feedback. The purpose of this collection of research insights, best practice examples and expert advice is to help city marketers stay up to date on latest developments. Samenvatting van het boek er gaat niets boven citymarketing van gert jan hospers. Samenvatting van het boek er gaat niets boven citymarketing, geschreven door gert jan hospers.
The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning. Overall research topic the multiple processes connected with the scientific term globalization have a deep impact on how the society of the 21st century is organized. Samenvatting van het boek er gaat niet boven citymarketing van gert jan hospers. Kavaratzis and ashworth describe the transition from city marketing to city branding, a development. Increasingly, restoring and exploiting former industrial sites for touristic purposes is regarded as a useful strategy for regional renewal. Department of civil engineering, regional engineering college calicut, university of calicut, 2002. Natuurlijk zijn er ook genoeg voorbeelden van goede citymarketing.
Marketing the hanse experience radboud universiteit. Hospers 2009, city marketing from the perspective of planning theory and tourism studies, in. Examples of creative cities in history and recent best practices of such cities in europe show that local governments cannot plan knowledge, creativity and innovation from scratch. This is a highly focused, yet broad and comprehensive, city branding text that is strong both in theory and practice. Jan hospers and the research and writing will take place between june and october 2007. Some geographical notes, tijdschrift voor economische en sociale geografie, royal dutch geographical society knag, vol. Media in category gert jan segers the following 5 files are in this category, out of 5 total. Cities are not products, as the title of his contribution gives away. City marketing lessons from an urban planning classic gert jan hospers school of management and governance, university of twente, po box 217, 7500, ae, enschede, the netherlands. Hence, the event is used as a catalyst in which culture plays an important role.
Gert jan hospers studies lawyers, history of the spanishhabsburg netherlands, and european legal history. The european knowledge economy requires creative cities, competitive urban areas that are able to combine concentration, diversity, instability and a positive image. Urban tourism is a fast growing segment in the worldwide tourism market. Gert jan hospers radboud university nijmegen and dr.
Industrial heritage tourism and regional restructuring in. Gert jan hospers teaches economic geography at the university of twente and has a special chair in place marketing at radboud university, the netherlands. Spatial cognition and city marketing from a theoretical perspective, creative. In this context, the scandinavian euregion of the oresund is often highlighted as best practice. Manchester city council 2011 indices of multiple deprivation 2010. Gertjan hospers studies lawyers, history of the spanishhabsburg netherlands, and european legal history. City marketing can be a tough job in a globalized world where major cities compete with each other for visitors, investment, mice. On the relationship between geographical clustering and public policy gertjan hospers, pierre desrochers and frederic sautet gertjan hospers corresponding author school of business, public administration and technology university of twente p. To turn the tide, decision makers look for revitalisation strategies.
Research briefing lynchs the image of the city after 50 years. The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. As a result, the ecoc is starting to look like an unique opportunity as big city marketing tool. After having discussed its background and categories, we argue that, theoretically, industrial. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. But this system of thought did not emerge spontaneously. Managing population decline in europes urban and rural areas. A case study on hamburgs producer services and cultural industries bachelor thesis annalena pruser s91097 1st supervisor.
Aug 26, 2015 praise for dr keith dinnies book nation branding. Er gaat niets boven citymarketing 1e druk is een boek van gertjan hospers uitgegeven bij haystack. Radboud university nijmegen, institute for management research and university of twente, institute for innovation and governance studies, co university of twente, po box 217, 7500 ae enschede, the netherlands, e. Professor, consortium university of leuven, belgium pablo hartmann professor, ort university, montevideo, uruguay gert jan hospers professor in city and regional marketing ru, university of twente, the. Geography professor gert jan hospers of the netherlands discusses the challenges of marketing former industrial cities and using place branding to beat demographic shrinkage. See the complete profile on linkedin and discover gertjans connections and jobs at similar companies. Gert jan hospers radboud university, institute for management research, elinor ostrom building, heyendaalseweg 141. Managing population decline in europes urban and rural. Radboud universiteit nijmegen postbus 217, 7500 ae enschede. Gert jan hospers is professor of city and regional marketing in europe at the radboud university, nijmegen, and teaches economic geography at the university of twente, enschede. Nov 23, 2010 lynchs the image of the city after 50 years. Gertjan hospersargues that place marketing works only if. Besides, he is an economic geographer at the university of twente and director of stichting stad en regio, a foundation promoting urban and regional development at a human scale. It was based on jacobss belief in what city planning and design should ideally be and, in a few inspiring cases, already was.
Department of human geography, radboud university, nijmegen, the netherlands correspondence g. Gertjan hospers teaches economics and strategy at saxion universities and. R sreemahadevan pillai a comprehensive study of project scheduling techniques and the introduction of new techniques thesis. City marketing lessons from an urban planning classic. City marketing lessons from an urban planning classic gert jan hospers. A short reflection on city branding and its controversies hospers.
Gert jan gombert division director qsr, private label and. Samenvatting er gaat niets boven citymarketing van gert. He has published a lot on the urban and regional development of north west europe. An effective assertion of identity or a transitory marketing trick. In handbook of research on innovation and clusters. This paper is based in part on research carried out by the author for a paper on european creative cities published in intereconomics. Information about the openaccess article searching for social sustainability.
Hospers, gert jan, frederic sautet, and pierre desrochers. I strongly recommend this book as essential reading for academic researchers, students and practitioners in the broad fields of place branding and marketing. Marketing levert zeker wat op, concludeert hospers, als je tenminste uitgaat van doelgroepen, eensgezind samenwerkt en vasthoudend bent. View the profiles of people named gert jan wemmers.
Abstract thanks to its conceptual character the paper city branding. Besides, he is an economic geographer at the university of twente and director of stichting stad en regio, a foundation promoting urban. This paper explores the current trend among traditional industrial regions in europe to launch initiatives in the field of industrial heritage tourism. Request permission export citation add to favorites track citation. To vanolo, city branding marginalises and silences selective parts of the population and other possible narratives and stories we could tell about cities. Er gaat niets boven citymarketing, gertjan hospers. European regions increasingly compete to attract and retain residents, entrepreneurs and visitors.
Join researchgate to find the people and research you need to help your work. See the complete profile on linkedin and discover gertjan. This article seeks to explore the usefulness of city marketing as a method to attract new residents and firms from a geographical perspective. Gert jan hospers teaches economics and strategy at saxion universities and the university of twente, both located in enschede the netherlands. Facebook gives people the power to share and makes the world more open and connected. Furthermore, my gratitude goes to the people i have interviewed and who have taken the time to exchange views with me and provide new insights. Thanks to the growth of easyjet, ryanair and a number of other low cost carriers, city. Secondly elizabeth stoit of hanzesteden marketing for giving me the oppurtunity of an internship where the first part of this thesis was written. More and more town centres in western europe are in decline, as indicated by growing shop vacancy rates in shopping streets. Pdf hosted at the radboud repository of the radboud university. As the location choice of people is based more and more on such soft factors as an areas image, most regions apply a strategy of place marketing. Pdf hosted at the radboud repository of the radboud. Methodology and research outline for ba european studies. This is a popular instrument which it is hoped, will.
Professor gert jan hospers has a chair at the department of human geography, planning and environment of radboud university. The case of the shrinking city of heerlen, the netherlands in doaj. Residents, businesses, visitors liveable cities one can lead a good life regardless of age, gender, race, social status or income. Companies in the travel and tourism sector are often obliged to market themselves internationally, and consequently to compete for consumer atttention with the largest multinational corporations, e. Montevideo, uruguay gertjan hospers professor in city and regional marketing ru, university of twente, the netherlands bengt. View gertjan bosmans profile on linkedin, the worlds largest professional community. Join facebook to connect with gert jan wemmers and others you may know. Join facebook to connect with gertjan kamphuis and others you may know.
Hendrik jan van elmpt province of limburg, who i want to thank for their constructive criticism and clear comments. Jan hospers analyses four paradoxes of city branding. Feb 19, 2020 lynchs the image of the city after 50 years. A short reflection on city branding and its controversies.
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